Search Engine Optimization
Search Engine Optimization (SEO for Law Firms) is a critical component of any web 2.0 marketing strategy and should be a mandatory building block for your law firm web marketing plan. Professionally executed SEO creates a multitude of benefits and opportunities and should be implemented as soon as possible – the longer you wait, the greater the investment required to catch up with your competition. SEO specialists require a select skill set, a combination of business skills, web skills and technical skills. Don't hire a firm to do your website unless they have proven expertise SEO and authorized SEO specialists.
Search Engine Optimization (Law Firm SEO), when properly implemented, improves lead generation. The first step involves a comprehensive keyword analysis. We help your organization analyze your business and determine your best opportunities (Keyword Effectiveness Index) and subsequently your best long tail keywords. What's a long tail keyword you might ask? It's a keyword phrase, three to five words in length of interest to your ideal target prospects. Then comes on-page HTML review, keyword density analysis, off-page review, and rapid implementation.
When your prospects are looking to find a vendor, what will they type for a Google search? Let's say they type "Transportation Law Attorney" or "Personal Injury Lawyer" or "NJ Law Firm", your website goal should be a Google page one ranking, preferably above the fold. This is called an organic Law Firm SEO listing or SERP (Search Engine Results Page). There are no pay per click fees (PPC) for these listings – they are based on relevance. Law firm SEO (web marketing) and web marketing targets internet opportunities such as SEO to help drive in profile prospective clients to your website.
- Law Firm SEO (Search Engine Optimization)
- Law Firm Social Media Marketing - LinkedIn, YouTube, Facebook, Twitter
- On Page SEO, Off Page SEO, Keyword Effectiveness Analysis
- Keyword Density, Header Tags, HTML Modifications
- Quality Link Building
- Law Firm Web Marketing to Compliment SEO
- Website Video, Skype Recorded Interviews, YouTube Channel Creation