Law Firm Websites
Law Firm Websites must highlight your value proposition and reflect the professionalism and quality of your organization. The proper design and development of your website is the cornerstone of your web marketing efforts. Each of the following website components are important to ensure a professional, effective and up to date website, which will drive quality traffic and result in a rich and engaging visitor experience.
SEO: Without an active SEO effort, search engines will pass you by, leading to decreased website traffic from the world's largest prospect pool. To optimize for Law Firm SEO there are changes to the structure, content, and design that effect how search engines perceive and rank a site.
Design: Within 1-2 years, a website begins to look and feel dated and will ward off potential clients even when the right tools are there. Beauty may be in the eye of the beholder, but most can agree on the differences between a fresh, modern website, and one that is out of date.
Functionality: The method of navigation, content presentation, and accessibility of a website shifts from year to year as new ideas and trends emerge. Meeting your prospects' evolving expectations for website navigation and content is a crucial component of maximizing their average time on each page and their average pages viewed per visit.
Competition: Finally, another key reason to keep a law firm website professional, current and easy to navigate is that many of competing law firms are currently updating their websites. Law firms that do not embrace web marketing initiatives will get left behind, while the competitors who stay current will gain efficiency and economies of scale. It's all about where you want to be – leading your market segment, or following.
Web Analytics: The Juris Marketing Group provides hands on website analytics management and reporting. If your law firm has not yet implemented analytics, our web developers can quickly and inexpensively add Google Analytics to your website. Or, if you seek a more sophisticated web analytics solution, such as Hubspot, our expert team can help implement and manage these types of tools to optimize your website traffic.
- Up To Date, Branded, Easy To Navigate Law Firm Websites
- Law Firm SEO (Search Engine Optimization)
- Law Firm Social Media Marketing - LinkedIn, YouTube, Facebook, Twitter
- On Page SEO, Off Page SEO, Keyword Effectiveness Analysis
- Website Video, Skype Recorded Interviews, YouTube Channel Creation
- Keyword Density, Header Tags, HTML Modifications